I worked with the agency Fueled between 2011–2019, becoming their first design hire as they navigated the App Store goldrush of the early '10s. Across the decade I helped build and lead the design team. Together we created brands and experiences for new startups and enterprise-level organisations alike.
Home Box Office
During the early years of Game of Thrones, I were tasked with coming up with creative ways to support the rising popularity of the series. This involved engaging the community they'd already built, and also attracting new followers. Ideas from gamification to having companion experiences to dive deeper into the world as you watched.
Fueled had worked on a new keyless check-in experience for MGM Resorts on the Las Vegas strip. Shortly after the initial release designed by Alex Lockey, MGM committed to a rebrand. Using their new guidelines, I revamped and aligned with their new web experience to ensure consistency across all platforms.
Prekesh Chavda and I redesigned their entire iOS experience. We touched core principles; clearer voting mechanisms, easier creation of content, offline browsing, and a simplified navigation.
Inner shadows and gradients! Prior to iOS7, these things existed. Bulova tasked us to come up with the fanciest alarm and world clock on the App Store, so I spent hours meticulously recreating their lovely watchfaces for the iPhone.
Socially-focussed stock trading
Others I had the pleasure of working with over the years