Glenn Hitchcock. Designer. Brand, product and process. Mostly tools for the people who design and build software. Diving into the details, zooming out for the big picture.

Today: a new thing from the ground up.

At Poolside [2024–2026], I served as Creative Director. The work spanned brand and experiences for an AI company building open models that write software.

Before that, Vercel [2022–2024]: directed the Design Engineering team, and a principal designer throughout. Geist, the design system and iconography; the dashboard; vercel.com and nextjs.org; and the conferences.

Earlier: Sketch [2019–2022] leading product design across macOS and the web, and Fueled [2011–2019] building brands and apps for startups and enterprises.

Elsewhere: Devouring Details^↗, animations.dev^↗ and index.how^↗ soon. Separate projects, one idea: design taught the way it is actually practised. And a turn on Dive Club^↗, talking design engineering.

Chief collaborators, over the years: Prekesh Chavda, Rauno Freiberg, Emil Kowalski, Alasdair Monk, Yasmin Pessoa, Chris Skillicorn, Hector Simpson, Mariana Castilho and Glòria Langreo.

@glennui^↗ and hi@glenn.me

Last updated September 2026.