Glenn Hitchcock. Designer. Brand, product and process. Mostly tools for the people who design and build software. Diving into the details, zooming out for the big picture.

Today: Poolside^↗, leading the design team as Creative Director. Since 2024, brand and experiences for an AI company building open models that write software.

Before that, Vercel [2022–2024]: design director leading the Design Engineering team, and a principal designer throughout. Geist, the design system and iconography; the dashboard; vercel.com and nextjs.org; and the conferences.

Earlier, Sketch [2019–2022]: leading product design across macOS and the web, for the tool a generation of designers learned on.

And it all started at Fueled [2011–2019]: eight years shipping apps of every kind, for startups and enterprises alike.

Elsewhere: Devouring Details^↗, animations.dev^↗ and index.how^↗ soon. Separate projects, one idea: design taught the way it is actually practised. And a turn on Dive Club^↗, talking design engineering.

Chief collaborators, over the years: Prekesh Chavda, Rauno Freiberg, Emil Kowalski, Alasdair Monk, Yasmin Pessoa, Chris Skillicorn, Hector Simpson, Mariana Castilho and Glòria Langreo.

@glennui^↗ and hi@glenn.me

Last updated August 2026.